Free. Online.

Gain valuable skills with our FREE online courses from experts.

Marketing with Social Media
Free

Marketing with Social Media

(0 Ratings)

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.

Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.

Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement). A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).

As a whole, these are often also known as social media management.

Meet Our Teacher

Related Courses

0

Average Rating

0% 0 Ratings

Connect with us

Workshop17, 16 Baker St, Rosebank, South Africa

  • (+27) 72 029 2942

  • howzit@isizwe.com

Newsletter

Enter your email and we'll send you more information

Search